Raw File Policies
Raw files are $50 per file. While giving Raws to clients goes against my contract that you have signed in order to work with me, I do understand that some clients may want them.
What is a Raw file?
A RAW file is a type of image file that contains uncompressed and unprocessed image data from a digital camera or scanner. RAW files are also known as "digital negatives" because they can be processed and printed in different ways, similar to film camera negatives.
Raw vs Final
Think of it this way,
Asking a photographer for RAW files is like asking an artist for an unfinished painting. RAW files are unedited and therefore are not an accurate representation of our work or our brand.
Raw files are essentially a product that is not finished. If you ordered a cake from the best bakery in town, would you expect the baker to deliver you a tray full of the ingredients? I wouldn’t. I hired the baker for a cake. Not an unfinished product. RAW files are not the final product. They are a raw material we use to create a finish product.
Why do the Raw files cost more than the Final Edited Product?
When raw photo files are made available to clients, these unedited images can be published or shared publicly, potentially reaching a broader audience. If other potential clients see these raw files, they might form a negative impression of the photographer’s work. Unprocessed images often lack the polished look and professional quality that final edits provide, which can lead to the perception that the photographer is less skilled or that their work is not of a high standard.
For instance, if raw files are displayed online or in a portfolio, they might show unflattering aspects or inconsistencies that edited photos would typically fix. This can make the photographer seem unprofessional or less capable compared to competitors who showcase only their best-edited work. Consequently, potential clients might decide against hiring the photographer, fearing that their final product may not meet their expectations or reflect their brand’s quality. Charging more for raw files helps ensure that only the most polished and professionally edited work is presented to potential clients, protecting the photographer’s reputation and increasing their chances of securing new business.
How handing over raw files to clients might negatively impact my business and brand:
Brand Misrepresentation:
Raw files are unprocessed and may not reflect the photographer's intended style or quality. Clients using these unedited images could inadvertently present content that doesn't align with the photographer's brand or the desired message, potentially misrepresenting the photographer's work.
Loss of Brand Control:
Raw files can be altered by clients in ways that the photographer might not approve of, leading to potential misuse or misrepresentation of the photographer's vision. By charging more for raw files, photographers can mitigate the risk of losing control over how their images are presented.
Loss of Revenue:
If clients publish or distribute raw images, it might lead to negative perceptions about the photographer's professionalism. Potential future clients who see these unedited images might question the photographer's skills, which could impact the photographer's ability to command higher rates or secure new business. By charging more for raw files, photographers protect their reputation and ensure their work is presented in its best light.
